Highest ever recorded visitor numbers for Betteshanger Park
Over 18,500 visitors entered Betteshanger Park, near Deal, during April 2017 - an all-time monthly record for the Park.
Betteshanger Park, led by The Hadlow Group and operated as part of the wider Betteshanger Sustainable Parks project, recorded a total of 18,508 visitors during April 2017 – 75% up on the same period in 2016 and 24% higher than August 2016, the previous record holder.
The increase in visitor numbers comes after the Park recently announced a programme of site-wide improvements, including two giant Scandinavian-style tipis and a 3-acre open air grass amphitheatre. Proactive marketing and promotion, increased event programming and a focus on providing a quality offer, coupled with good weather throughout April have been cited as helping to boost numbers.
Significant growth has been in seen in the commercial areas of the business, most notably for cycle hire which recorded a 258% increase compared to April 2016.
For the Easter holiday period alone, the Park welcomed 13,556 visitors, showing a 60% increase on the previous year. The popular annual Easter Egg Hunt, traditionally only held on Good Friday, was extended to a 3-day event, which helped attract additional visitors.
Tracy Brunt, Event Manager, Betteshanger Sustainable Parks said: “I am thrilled that we’re starting to break records at Betteshanger. We ran a packed programme of events throughout the Easter holiday including donkeys, a mountain bike stunt display team and our ever-popular Easter Egg Hunt. As well as record breaking numbers we’ve also received an influx of positive visitor reviews and feedback. A huge thank you goes out to everyone who visited during April and indeed to all our visitors over the past year.”
During Spring 2018, Betteshanger Park will open a new £8m state-of-the-art new visitor centre housing the Kent Mining Museum – the only museum dedicated to telling the story of Kent’s unique mining heritage. The museum has support from the Heritage Lottery Fund.
Richard Morsley, Director, Betteshanger Sustainable Parks added: “This recent success shows that people are starting to consider Betteshanger as a ‘day out’ option, which bodes well for the future of the project. Our visitors make a vital contribution to the running of Betteshanger, which helps not only to reduce the reliance on funding from Hadlow Group but it also helps the Park become self-sustaining; keeping it free to enter for all. We are extremely excited about what the next 12 months will bring. We’ve got a packed programme of events this summer and hope to be welcoming many more visitors before we officially launch our new facilities in the Spring.”
Posted on 08/05/2017